Playful learning. Better farming.

Kucheza’s game-based learning approach enables farmers to see their farm as a business.

Kucheza aims to improve the position of smallholder farmers in the value chain. We do this by creating an entrepreneurial mindset, increasing financial literacy, and improving collaboration among farmers.

Agriculture can reduce poverty and improve food security.

Game-based learning connects theory and practice.

Agronomics, Business management, Cooperation.

Agriculture can reduce poverty and improve food security.

Game-based learning connects theory and practice.

Agronomics, Business management, Cooperation.

Farming Forward

Our digital training game helps players to develop awareness, knowledge, skills and call to action.

Our proposition

Kucheza offers services to NGO’s and a range of value chain actors, from cooperatives to input providers to financial service providers:

Kucheza Infographic for better farming through playful learning
Training of trainers proposition

Training of trainers

Training of trainers at farmer organisations, knowledge institutes and other implementing partners allows for cost-effective implementation.

License model

The Kucheza license model provides access to the latest version of the game and related tools.

Cooperative management training proposition

Cooperative management training

We support management of cooperatives to improve their revenue models and grow their business.

Data and insight proposition

Data & insight

Player data provides insight in progress, decision-making and behaviour for a range of stakeholders.

Training of trainers proposition

Training of trainers

Kucheza trains trainers of farmer organisations, knowledge institutes and other implementing partners.

License model

The Kucheza license model provides access to the latest version of the game and related tools.

Cooperative management training proposition

Cooperative management training

Kucheza supports management of cooperatives to improve their business.

Data and insight proposition

Data & insight

Player data provides insight in progress, decision-making and behavior for a range of stakeholders.

Projects

Stories

Testimonial of one of the farmers
Testimonial of one of the farmers

"I am going to plant on paper first; then in the field."

Sarah, smallholder farmer in Kenya

Testemonial Michelle Portrait Picture

"Thanks to Kucheza I now see my farm as a business."

Michelle, Zimbabwe

Testemonial Michelle Portrait Picture
Testemonial of Vhatali
Testemonial of Vhatali playing the game

"I always dreamt to become a businessman, but I never saw that the business was right in front of me."

Vhatali, son of a tomato farmer in South Africa

Kucheza team

Kucheza has expertise in game-development, business management, cooperative development and the African agricultural context:

Kucheza has expertise in game-development, business management, cooperative development and the African agricultural context:

Photo of team member Gert van Dijk

Gert van Dijk

Cooperative entrepreneurship, Agriculture, Philosophy

A professor by title and merit, Gert is an expert in cooperative models and the inspirator of the team.

Photo of team member Violanda de Man

Violanda de Man

Smallholder farming, Business development, Innovation

Violanda is a real team-player and has a passion for inclusive agricultural value chains.

Photo of team member Thomas van Veelen

Thomas van Veelen

Game art and design, Animation, Connecting business and IT

Drawing and animating people, vehicles and environments, Thomas' imagination breathes life into the digital world.

Photo of team member Hanniëlle Teixeira

Hanniëlle Teixeira

Financial management, Projects, Training

Hanniëlle is a real entrepreneur with a very hospitable personality. She believes success is never an individual merit.

Photo of team member Roef van Dijk

Roef van Dijk

Creativity, Strategy, Training

Roef strongly believes in the power of play and that people should get the right opportunities to exploit their talents.

Photo of team member Ferdie Swinkels

Ferdie Swinkels

Software engineering, Game architecture

Fueled by a passion for technology, Ferdie is the technical mastermind of Kucheza's game Farming Forward.

Meine Zeinstra

Software engineer, All-round programmer

Eager to focus on several aspects of game development, Meine loves to develop (internal) tools and improve the graphical view of both game and architecture.

Gert van Dijk

Cooperative entrepreneurship, Agriculture, Philosophy

A professor by title and merit, Gert is an expert in cooperative models and the inspirator of the team.

Violanda de Man

Smallholder farming, Business development, Innovation

Violanda is a real team-player and has a passion for inclusive agricultural value chains.

Thomas van Veelen

Game art and design, Animation, Connecting business and IT

Drawing and animating people, vehicles and environments, Thomas’ imagination breathes life into the digital world.

Hanniëlle Teixeira

Financial management, Projects, Training

Hanniëlle is a real entrepreneur with a very hospitable personality. She believes success is never an individual merit.

Roef van Dijk

Creativity, Strategy, Training

Roef strongly believes in the power of play and that people should get the right opportunities to exploit their talents.

Ferdie Swinkels

Software engineering, Game architecture

Fueled by a passion for technology, Ferdie is the technical mastermind of Kucheza’s game Farming Forward.

Meine Zeinstra

Software engineer, All-round programmer

Eager to focus on several aspects of game development, Meine loves to develop (internal) tools and improve the graphical view of both game and architecture.

Level Playing Field Foundation