Playful learning. Better farming.

Kucheza’s game-based learning approach enables farmers to see their farm as a business.

Kucheza aims to improve the position of smallholder farmers in the value chain. We do this by creating an entrepreneurial mindset, increasing financial literacy, and improving collaboration among farmers.

Agriculture can reduce poverty and improve food security.

Game-based learning connects theory and practice.

Agronomics, Business management, Cooperation.

Agriculture can reduce poverty and improve food security.

Game-based learning connects theory and practice.

Agronomics, Business management, Cooperation.

Farming Forward

Our digital training game helps players to develop awareness, knowledge, skills and call to action.

Our proposition

Kucheza offers services to NGO’s and a range of value chain actors, from cooperatives to input providers to financial service providers:

Kucheza Infographic for better farming through playful learning
Training of trainers proposition

Training of trainers

Training of trainers at farmer organisations, knowledge institutes and other implementing partners allows for cost-effective implementation.

License model

The Kucheza license model provides access to the latest version of the game and related tools.

Cooperative management training proposition

Cooperative management training

We support management of cooperatives to improve their revenue models and grow their business.

Data and insight proposition

Data & insight

Player data provides insight in progress, decision-making and behaviour for a range of stakeholders.

Training of trainers proposition

Training of trainers

Kucheza trains trainers of farmer organisations, knowledge institutes and other implementing partners.

License model

The Kucheza license model provides access to the latest version of the game and related tools.

Cooperative management training proposition

Cooperative management training

Kucheza supports management of cooperatives to improve their business.

Data and insight proposition

Data & insight

Player data provides insight in progress, decision-making and behavior for a range of stakeholders.

Projects

Stories

Testimonial of one of the farmers
Testimonial of one of the farmers

"I am going to plant on paper first; then in the field."

Sarah, smallholder farmer in Kenya

Testemonial Michelle Portrait Picture

"Thanks to Kucheza I now see my farm as a business."

Michelle, Zimbabwe

Testemonial Michelle Portrait Picture
Testemonial of Vhatali
Testemonial of Vhatali playing the game

"I always dreamt to become a businessman, but I never saw that the business was right in front of me."

Vhatali, son of a tomato farmer in South Africa

Kucheza team

Kucheza has expertise in game-development, business management, cooperative development and the African agricultural context:

Kucheza has expertise in game-development, business management, cooperative development and the African agricultural context:

Photo of team member Gert van Dijk

Gert van Dijk

Cooperative entrepreneurship, Agriculture, Philosophy

A professor by title and merit, Gert is an expert in cooperative models and the inspirator of the team.

Photo of team member Violanda de Man

Violanda de Man

Smallholder farming, Business development, Innovation

Violanda is a real team-player and has a passion for inclusive agricultural value chains.

Photo of team member Thomas van Veelen

Thomas van Veelen

Game art and design, Animation, Connecting business and IT

Drawing and animating people, vehicles and environments, Thomas' imagination breathes life into the digital world.

Photo of team member Hanniëlle Teixeira

Hanniëlle Teixeira

Financial management, Projects, Training

Hanniëlle is a real entrepreneur with a very hospitable personality. She believes success is never an individual merit.

Photo of team member Roef van Dijk

Roef van Dijk

Creativity, Strategy, Training

Roef strongly believes in the power of play and that people should get the right opportunities to exploit their talents.

Photo of team member Tomas Charman

Tomas Charman

Front-end game development, Unity specialist

With an extreme eagerness and capability to learn, Tomas grew from intern to professional in no-time.

Photo of team member Ferdie Swinkels

Ferdie Swinkels

Software engineering, Game architecture

Fueled by a passion for technology, Ferdie is the technical mastermind of Kucheza's game Farming Forward.

Meine Zeinstra

Software engineer, All-round programmer

Eager to focus on several aspects of game development, Meine loves to develop (internal) tools and improve the graphical view of both game and architecture.

Brenda Bih chi

Virtual community coordination

Brenda is a promoter of community engagement and youth empowerment in agriculture. She believes that quality education is key to the formation of Leaders in Africa

Gert van Dijk

Cooperative entrepreneurship, Agriculture, Philosophy

A professor by title and merit, Gert is an expert in cooperative models and the inspirator of the team.

Violanda de Man

Smallholder farming, Business development, Innovation

Violanda is a real team-player and has a passion for inclusive agricultural value chains.

Thomas van Veelen

Game art and design, Animation, Connecting business and IT

Drawing and animating people, vehicles and environments, Thomas’ imagination breathes life into the digital world.

Hanniëlle Teixeira

Financial management, Projects, Training

Hanniëlle is a real entrepreneur with a very hospitable personality. She believes success is never an individual merit.

Roef van Dijk

Creativity, Strategy, Training

Roef strongly believes in the power of play and that people should get the right opportunities to exploit their talents.

Tomas Charman

Front-end game development, Unity specialist

With an extreme eagerness and capability to learn, Tomas grew from intern to professional in no-time.

Ferdie Swinkels

Software engineering, Game architecture

Fueled by a passion for technology, Ferdie is the technical mastermind of Kucheza’s game Farming Forward.

Meine Zeinstra

Software engineer, All-round programmer

Eager to focus on several aspects of game development, Meine loves to develop (internal) tools and improve the graphical view of both game and architecture.

Brenda Bih Chi​

Virtual community coordination

Brenda is a promoter of community engagement and youth empowerment in agriculture. She believes that quality education is key to the formation of Leaders in Africa.

Kucheza BV

Europalaan 20

3526 KS Utrecht

The Netherlands

info@kucheza.nl

Terms and conditions for the Kucheza Training Programme: Game-based learning for agri-entrepreneurship

General

The participant is entering a legal contract with Kucheza BV (hereinafter referred to as Kucheza). Kucheza is a private company with limited liability according to Dutch law. Kucheza is based in the Netherlands and its office address is: Europalaan 20, 3526 KS, Utrecht.

The person who is registered for the training will be called: participant. These terms and conditions also apply to the organization that registers the participant (hereinafter referred to as organization). The contract initiates when the registration is complete.

Registration

The number of participants is limited to 25. Registration will be done by the principle first come, first serve. The registration of a participant is complete after Kucheza has received full payment in its bank account.

Cancellation policy

In the case of cancellation by the participant or organization until two weeks before the start of the first training day, Kucheza refunds 50% of the payment. Any costs attached to this payment will be paid by the participant/organization. Cancellation after two weeks before the start of the first training day will not lead to a refund.

In the case of cancellation by Kucheza, Kucheza will refund the full payment.

Online

The course will be held online. If Kucheza is not able to perform a module of the training because of network problems at the site of Kucheza, Kucheza will offer another time and moment in close discussion with the participants. Network limitations on the side of the participants are at the risk of the participant.

The training sessions are recorded, so participants that are not able to attend a session, can watch the session at a later moment. By registering as participant for the training programme, you agree to the recording of the training sessions.

Certificate and no-show

After completing the course, participants will receive a certificate. In order to receive the certificate, participants are allowed to be absent during a maximum of two half days.

Kucheza liablility

Kucheza’s trainers will endeavor to train the participants to be excellent trainers based on a best effort obligation. Kucheza is not liable for the quality of training delivered by the participant. Kucheza is not liable for any damages caused by the participant during the training period or afterwards.

The participant or organization indemnifies Kucheza against all third-party claims arising from this contract and terms and conditions.

Language

The training will be held in English and all training materials are in English.

License

At the start of the contract the participants get a license to use the training game Farming Forward and the Kucheza training videos for a period of 1 year starting on the first training day of this training programme. After this year the license can be prolonged for € 400 per participant per year. One month before the license expires Kucheza will send an invoice to the participant/organization. When that invoice is not paid when the license expires, the license will stop automatically. Kucheza is allowed to increase the license fee every year at January 1.

This license is not transferrable to others who are not trained by Kucheza, unless otherwise stated or when permission by Kucheza is granted.

Intellectual property

The training game Farming Forward and the Kucheza training videos provided are subject to intellectual property rights by Kucheza. Participants are allowed to use this material to train others as long as their license is valid. People who are not trained by Kucheza are not allowed to use these materials to train others. When the contract between Kucheza and the organization or participant ends, these intellectual property rights remain valid. In the case of a breach of the intellectual property, the participant or the organization have to pay a penalty of € 2.500 per offence. Kucheza is entitled to claim full damages caused by breach of intellectual property.

Applicable law

Dutch Law is applicable to the contract and to these terms and conditions. When a legal case is unavoidable, parties agree to bring this to the court in Utrecht, The Netherlands.